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New promo-activities to support the DOP mark in the Russian market
28/07/2010

 

On the 15th of April 2010 a new project started in Russia, with the objective of promoting the DOP mark. Promo-actions have been scheduled in popular Russian retail chains, like: Azbuka Vkusa, Gastronom and Super Siva. Grana Padano and Prosciutto San Daniele are going to be displayed as DOP products ambassadors to the Russian consumers. The project will involve 20 points of sales in Moscow and 10 point of sales in St. Petersburg.

 
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