Virtually every global market has experienced the pressure of economic uncertainty coupled with dynamic and unprecedented change in the industry.
The IAA has created a program designed to bring the best minds in the industry to help you navigate the change taking place in our industry.Key session themes will include: consumer marketing challenges; the digital influence on consumer behaviour; how do key advertisers see the new world; the rise of challenger brands; the reaction of challenged categories; key trends in media and consequences for TV, print and OOH - in developed vs emerging markets; new advertising models and their implications; improving creative effectiveness.
The business landscape, business models and ways of doing business are being re-defined. What worked in the past will not work in the future. You need to understand what CHANGES are taking place, the CONSEQUENCES and opportunities presented by those changes, and have the tools and information to act on these.
Well known industry figures will share their views and insights on the trends and issues confronting the industry. Network and do business with over 1,000 delegates from 70 countries.